Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and…
Continue reading "Fascinate: 7 Triggers to Persuasion & Captivation"Posts Tagged ‘Customer Behavior’
Wednesday, November 3, 2010
Thursday, February 4, 2010
Marketing Lessons: Riding Bubbles At Lehman Brothers
When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to…
Continue reading "Marketing Lessons: Riding Bubbles At Lehman Brothers"Thursday, January 21, 2010
In Your (North) Face
I was sitting in church last week, fighting distraction because there was a brand in my face.
Specifically, in was North Face—their logo emblazoned on four jackets, all within 3 rows of me and all in my line of sight. I even sneaked out my iPhone and tried to capture a picture of these four ver…
Continue reading "In Your (North) Face"Wednesday, March 12, 2008
SXSW: Rude is Rude, Enough is Enough
Let’s pretend you’ve paid good money to see a major new theatrical production in your city. It’s not going well, and after a while, you get bored and antsy. What is your first reaction?
A. Heckle, “Get real actors!” or “I could do that myself!”
B. Get up and politely walk out
C. Endure and then ta…
