A noteworthy article appeared in the June issue of Shelf Impact, an influential online e-zine. The article, P&G Exec: Design’s strategic value is vital to innovation, features excerpts from a keynote speech given by Claudia Kotchka, Procter & Gamble’s Vice President of Design Innovation & Strategy…
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Wednesday, June 20, 2007
Tuesday, May 15, 2007
Moving Culture Like Product
Dear CMO: Moving product is easy. Moving knowledge, as we’ve recently discussed, is harder.
We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can’t answer the third or fourth ques…
Continue reading "Moving Culture Like Product"