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When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…
Continue reading "Crowds Versus Communities: What’s the Difference?"Back in May I asked, “Wouldn’t it be grand if we could tap our collective intelligence and create our own marketing survey… with someone else taking care of the expense and legwork? A research project that that was truly ‘for marketers, by marketers’”?
Well, we did and Equation Research delivere…
Continue reading "Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!"The concept of outsourcing is not a new one. While it may have existed under different names, for as long as industry and services have been around, decision makers have relied on those outside of their realm to contribute to the ecosystem of bringing products to life.
Historically we haven’t paid…
Continue reading "Anything That Can Be Turned into a Commodity, Will Be"Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic.
We launche…
Continue reading "Going Green with Facebook"Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"
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