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What customer behaviors drive bottom line profitability? While many firms, at best, muddle around this question…..BofA KNOWS! Stellar data analyses has shown the bank that its mortgage customer is THE “gravy train” customer.
Forbes reports that the typical BofA mortgage customer will eventually…
Continue reading "Shrewd Customer Profit Moves at Bank of America"Tags: cross-selling, customer experience, customer loyalty, customer profitability
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