I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…Continue reading "5 Things to Know Before Buying Marketing Automation"
Posts Tagged ‘CRM’
Friday, October 1, 2010
Thursday, May 13, 2010
As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in response to consumer-driven trends, some health…Continue reading "Customer Experience: Health Care by Design"
Friday, April 20, 2007
It’s not a typo. For the last nine years, I’ve been engulfed in permission-based marketing and I’ve finally come to the conclusion that it’s more about nurturing a relationship — not necessarily trying to manage one.
From a technology standpoint, Customer Relationship Management is still fitting….Continue reading "From CRM to CRN"
Monday, October 2, 2006
Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won’t offer any constructive advice on how to overcome nervousness, trembling hands, or itchy skin….
I have, however, taken the liberty of producing working titles and summaries for the top 10 …Continue reading "Top 10 Worst Marketing Speeches"