MarketingProfs Daily Fix Blog

Posts Tagged ‘CRM’

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1294)

Monday, August 23, 2010

Smart Companies Don’t Ignore Brand Mentions on Social Networks

You’ve heard of corporate social media policies—those rules companies are struggling to define to guide appropriate employee online behavior. But what about a brand social media policy? How do you define how your brand should behave in social networks?

I’ve had some really great interactions…

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Tags: American Airlines, brand image, Bubmle Ride, business development, Cision, Comcast, corporate social media policies, CRM, customer care, customer service, Dunkin Donuts, Entrepreneur magazine, Fast Company, gilt group, ideeli, INC Magazine, Jet Blue, LL Bean, Marketing, PR, rue la la, social media policy, Verizon, Virgin America
Posted at: 11:33 am in Customer Relationships, Featured Posts, Headline, Social Media, Strategy and Tactics | Permalink | Comments (20) | Trackbacks (1294)

Thursday, May 13, 2010

Customer Experience: Health Care by Design

As health care insurance premiums rise year over year and out-of-pocket expenses rise in tandem, patients are beginning to realize that they no longer must accept 1960s-style doctor offices and plastic plants in the hospital lobby. In fact, in response to consumer-driven trends, some health…

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Tags: CRM, customer experience, customer relationship management, design, design principles, healthcare, Retail
Posted at: 12:26 pm in Customer Relationships, Featured Posts, Headline | Permalink | Comments (1) | Trackbacks (1294)

Thursday, January 21, 2010

Re-casting How We Think About B2B Marketing Automation

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…

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Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (1294)

Friday, September 14, 2007

The Perils Of Intuition

A hotel manager looks out in the lobby and notices a guest with a Hermes tie. Another is carrying a Prada handbag. In an instant and through “the power of the glance,” the hotelier decides these folks “look right” and are worth giving special attention. Unfortunately, this hotelier has probably just…

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Tags: analysis, analytics, at a glance, Blink, CLV, CRM, data driven, decision making, Hermes, intuition, Malcolm Gladwell, profitability, Segmentation and Targeting, thin slicing, WSJ
Posted at: 7:08 am in Featured Posts | Permalink | Comments (29) | Trackbacks (1294)

Friday, April 20, 2007

From CRM to CRN

It’s not a typo. For the last nine years, I’ve been engulfed in permission-based marketing and I’ve finally come to the conclusion that it’s more about nurturing a relationship — not necessarily trying to manage one.

From a technology standpoint, Customer Relationship Management is still fitting….

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Tags: business, CRM, CRN, customers, managing_customers, Marketing, Scott_Petinga
Posted at: 7:04 am in Featured Posts | Permalink | Comments (6) | Trackbacks (1294)

Monday, October 2, 2006

Top 10 Worst Marketing Speeches

Surely, like most Americans you fear public speaking. Sorry to disappoint, but this particular post won’t offer any constructive advice on how to overcome nervousness, trembling hands, or itchy skin….

I have, however, taken the liberty of producing working titles and summaries for the top 10 …

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Tags: competitive intelligence, CRM, data_warehousing, sales and marketing
Posted at: 7:12 am in Customer Relationships, Featured Posts, Marketing | Permalink | Comments (6) | Trackbacks (1294)