Poet Robert Burns is widely credited with the phrase, “The best laid plans of mice and men often go astray.” Relating this phrase in a business context, it stands to reason no matter how much a company orchestrates activities and executes its battle plans—high-impact mistakes happen. However,…
Continue reading "Reputation Management Is Not Needed … Until It’s Needed"Posts Tagged ‘crisis management’
Friday, July 9, 2010
Reputation Management Is Not Needed … Until It’s Needed
Tags: brand management, crisis management, Financial Times, internet, marketing cost cutting, Reputation Management, risk management, Social Media
Posted at: 4:31 am in Featured Posts, General Management, Marketing Leadership | Permalink | Comments (5) | Trackbacks (795)
Thursday, August 27, 2009
Ten Basic Steps To an Easy AND Effective Crisis Plan
I had originally shared these ten steps on crisis management and how to put together a plan over on Kami Huyse’s blog, Communication Overtones, but after last night’s PR 2.0 chat where we discussed crisis management and social media, I realized that so many companies still struggle with crisis…
Continue reading "Ten Basic Steps To an Easy AND Effective Crisis Plan"Tags: crisis management, PR 2.0, Public Relations, Social Media
Posted at: 10:00 am in Featured Posts | Permalink | Comments (10) | Trackbacks (795)
