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MarketingProfs Daily Fix Blog
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Continue reading "Why Do Businesses Choose One Consultant (or Employee) Over Another?"Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn’t grow or at best grows slowly. But how do…
Continue reading "Business Without Trust is Bad Business"