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MarketingProfs Daily Fix Blog
“You can’t have a one-legged stool.”
When a young Alicia Arnold heard those words, they didn’t sit right with her. After all, what about stools that you see in diners that have just one leg and are flared at the bottom?
Alicia, who serves as senior vice president of Digital at Hill Holiday, ev…
Continue reading "Marketing Smarts Podcast: Unleashing Creativity One Team at a Time"The month of September (especially Labor Day weekend in the US) signals the transition from summer, to hunkering down at school and work. Our goal? Return with renewed energy and to be more productive than ever. THE key to productivity is an organized approach* to getting things done. I have…
Continue reading "Tools to ‘Make Ideas Happen’"Yes, of course spam is a nuisance, but it can also be a source of inspiration. Take five minutes to scan your junk folder, and you just may find the marketing headline you need. Or at least the start of one.
I harvested 25 headlines with potential. (All of them up for grabs.) And I’ve loosely cate…
Continue reading "Junk-Mail Gems"Last week I shared a decision making method that utilized a two-by-two diagram to rank/filter ideas using two key parameters. While the method received positive feedback (thank you for the discussion), you asked what to use when you need to rank/filter ideas that involve more than just two…
Continue reading "Swim Lane Diagram: Dive Into Complex Decision-Making"We marketing and business consultants provide our clients lots of smart advice, and when they use that advice we brag on their intelligence. When they don’t, we predict their failure. This past weekend I spent some time thinking about that and decided to check myself and my marketing firm out. I…
Continue reading "Do You Take Your Own Advice?"The first and best tip I can offer to anyone wanting to be more creative and innovative is to start carrying and Idea Journal… Something to write your ideas on 24-hours a day, 7 days a week.
This could take any form ranging from 3×5 cards tucked into a pocket or purse, to a computer based system…
Continue reading "An ‘Idea Journal’: Better Ideas, Brain RAM Upgrade"We marketers are problem solvers. Our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic and build awareness.
These challenges, and others, are solved through our ability to combine ideas in new and meaningful …
Continue reading "Creativity Magic, Secrets Revealed"Often when I see or read an ad, I try to “reverse engineer” the creative process…
…that resulted in the finished campaign before my eyes. As a veteran of countless, purgatorial hours of “creative” sessions, I don’t find it difficult to imagine the conversations and counter proposals at these m…
Continue reading "Do Bears Brand in the Woods?"