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Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…
Continue reading "Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation"Tags: Andrew Gaffney, B2B buyer, b2b marketing, behavioral scoring, Content Marketing, Craig Rosenberg, customer experience, demand generation, Email Marketing, Jay Hallberg, Lead Generation, lead management, lead score, Lead Scoring, Marketing, Marketing Automation, progressive profiling, Robert Jolles, Segmentation and Targeting, Web 2.0
Posted at: 11:43 am in Content, Featured Posts, Global Marketing, Headline, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Tools, Planning and Measurement, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (829)
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