The Giving USA Foundation and its research partner, the Center on Philanthropy at Indiana University, report that although total philanthropic giving decreased by an estimated -3.6% in 2009, corporate giving grew an estimated 5.5%. In fact, some of the largest companies increased their contributions…
Continue reading "Corporations Still Care: Does Your Brand Support Causes, Too?"Posts Tagged ‘corporate_social_responsibility’
Tuesday, June 22, 2010
Corporations Still Care: Does Your Brand Support Causes, Too?
Tags: brand, Cause Marketing, corporate philanthropy, corporate_responsibility, corporate_social_responsibility, corporations, donations, GivingUSA, Philanthropy, social action
Posted at: 1:09 am in Branding, Featured Posts, Headline, Marketing, Non-Profit | Permalink | Comments (4) | Trackbacks (876)
Thursday, May 17, 2007
Amex Brings American Idol Concept to Social Responsibility
American Express is just plain smart. Today, they launched a new initiative to cardmembers called The Members Project – capitalizing on the popularity of reality TV shows like American Idol. And the winner gets….. up to $5 million big ones!
I have a bias towards American Express. They were the o…
Continue reading "Amex Brings American Idol Concept to Social Responsibility"Tags: American_Express, corporate_social_responsibility, Elaine_Fogel, Innovation, Marketing, The_Members_Project
Posted at: 11:55 am in Featured Posts | Permalink | Comments (9) | Trackbacks (876)
