A noteworthy article appeared in the June issue of Shelf Impact, an influential online e-zine. The article, P&G Exec: Design’s strategic value is vital to innovation, features excerpts from a keynote speech given by Claudia Kotchka, Procter & Gamble’s Vice President of Design Innovation & Strategy…
Continue reading "The New Design Culture at P&G"Posts Tagged ‘corporate_culture’
Wednesday, June 20, 2007
Tuesday, September 5, 2006
Is Telecommuting a Good Thing for Marketers?
In a cost-cutting move, many companies are selling real estate holdings, consolidating corporate campuses and encouraging employees to work from home….
Marketing, unlike a job in manufacturing, seems to be one function suitable for telework. Is this a positive or negative trend for marketers?…
Continue reading "Is Telecommuting a Good Thing for Marketers?"