Running a corporate blog is a totally different ballgame from running a personal blog. Based on my experience starting the LinkedIn blog, here’s a quick primer – just 10 easy steps (encompassing strategy, tactics and measurement) that you need to focus on to get any corporate blog off the ground….
Continue reading "Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running"Posts Tagged ‘corporate_blogs’
Tuesday, July 17, 2007
Corporate Blogging 101: 10 Easy Steps to Get a Corporate Blog Up & Running
Tags: Blogging, blogging_101, blogs, corporate_blogs, Mario_Sundar
Posted at: 8:14 am in Featured Posts | Permalink | Comments (18) | Trackbacks (93)
Your Company Blog Sucks, Now What?
How many times have we seen a company do this? They start blogging, and their initial efforts are less than spectacular. We forget that many of us had the same hiccups when we started our own blogs. It takes time and quite a bit of trial and error to run a successful company blog. By now, many blogs…
Continue reading "Your Company Blog Sucks, Now What?"Tags: Blogging, blogging_mistakes, blogs, corporate_blogs, Mack_Collier, Marketing, social_media_marketing, successful_blogging
Posted at: 12:31 pm in Featured Posts | Permalink | Comments (31) | Trackbacks (93)
Tuesday, April 10, 2007
McKinsey Reports Businesses Loving Web 2.0… Except Blogs
Putting People First blog posted about a survey that strategy consultancy McKinsey just conducted with executives about Web 2.0 technologies. Although they found significant interest, execs still shy away from blogs.
Only 16% of the companies surveyed said they were investing in blogs, compared t…
Continue reading "McKinsey Reports Businesses Loving Web 2.0… Except Blogs"Tags: Blogging, Bruce_Nussbaum, corporate_blogs, David_Armano, Greg_Verdino, Karl_Long, McKinsey, social_media, Web_2.0, Web_tools
Posted at: 7:30 am in Featured Posts | Permalink | Comments (12) | Trackbacks (93)