I had the distinct pleasure of serving, along with Michele Linn, as a “blog therapist” during last week’s B2B Forum. While this experience definitively demonstrated to me that blogs have become a fixture in the marketing mix (seems like everybody’s got one), it also highlighted that everybody is…
Continue reading "Where Does Your Blog Hurt?"Posts Tagged ‘corporate_blogging’
Tuesday, May 15, 2007
Dell and Other Big Company Blogs: Hiding in Plain Sight
A year ago, with sales dwindling and its stock in the toilet, (where it remains), Dell started a customer-focused blog.
The blog got off to a rocky start since it shared a URL with a porn site, and it initially refused to talk about the elephant in the room – Dell Hell.
Has Dell’s reputation for …
