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MarketingProfs Daily Fix Blog
A commenter to one of my recent posts asked whether more personal, “slice of life” style content — such as posts about staff days out and/or office antics — is appropriate for a corporate or business blog. Here’s my response.
It depends on your goals
Every blog needs to have a reason to exist. L…
How do you enable legions of bloggers if you are a company like Microsoft? What policies and procedures do you put in place? What approval process can handle thousands of blogger posting each day? Who owns the corporate blog, Corporate Communications or Interactive?
Andy Sernovitz, with input from…
Continue reading "BlogCouncil.org: Solving the Challenges of Corporate Blogging"