Participation and interaction is just one-half of the equation for social media success. Equally essential is the need for continuous real-time monitoring and tracking. Consumers have a powerful voice and their comments live forever in the “permanent record” of a search engine. Fair or not,…
Continue reading "We Hear You! Why and How to Hire a Social Media Responder"Posts Tagged ‘conversations’
How to Start Conversations About Your Products
I’ve blogged before about my very pretty new monitor from Dell. It’s become an interesting case study.
Letitia runs the office where we sublet, and she’s an Apple user. She came by my office to ask a question, and immediately noticed the monitor. I told her it was only $239, and was Mac compatibl…
Continue reading "How to Start Conversations About Your Products"