Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person.
I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumpe…
Continue reading "Vlogging with Doug Simon"For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who you are and what value your company provides. Brand managers tend to write it up and paste it on…
Continue reading "Command & Control Branding: Not Dead Yet?"Harvard Business School professor John Quelch once said, “The purpose of marketing– should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited this quote and feel it still holds true. But in the age of social media, it is likely to come…
Continue reading "Market to Change Customer Behavior, Not Attitudes"In a recent blog post, Jim Nail, chief strategy and marketing officer at Cymfony, wrote about a study that provocatively proclaims “Spending on Conversational Marketing will Outpace Traditional Marketing by 2012″. To find out if that’s even possible, I got together with Jim and Pete Blackshaw,…
Continue reading "Conversational Marketing: Irrational Exuberance or Next Big Thing?"