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MarketingProfs Daily Fix Blog
There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.
Since its mo…
Continue reading "Give/Take Ratio"Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia. The book, which we think was the first of its kind…
Continue reading "The Age of Conversation… Again!"Once of the biggest challenges I have when it comes to Twitter is following what is being said. With nearly 700 people who I follow, it’s easy to have hundreds of Tweets fly by in a matter of minutes. During the day I have to shut down Twitter when I need to focus on getting things done.
I have c…
Continue reading "Twitter: Making Sure You Don’t Miss the Conversation"Have you noticed that so many companies continue to struggle to come to grips with how to reach their customers? Especially online, customers are communicating by using tools such as blogs, podcasts, and wikis, and companies are left wondering what in the world is happening.
They are on the outs…
Continue reading "The Time Has Come to Join the ‘Conversation Age’"
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