Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…
Continue reading "Marketing Automation: The Beginning of the End?"Posts Tagged ‘Content’
Tuesday, December 7, 2010
Tuesday, November 30, 2010
A Special Message From Ann: ‘Content Rules’ Is Out Today!
Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today—Tuesday, November 30—is the official release date of…
Continue reading "A Special Message From Ann: ‘Content Rules’ Is Out Today!"Tuesday, September 7, 2010
Even Good Marketers Make Dumb Mistakes
At some point in your career, you must have made a dumb marketing mistake. Tell me I can’t be the only one. You know what I mean—something you overlooked or got away from you, and you just didn’t catch it. You may have swept it under the carpet, and no one noticed. Lucky. But who’s going to be…
Continue reading "Even Good Marketers Make Dumb Mistakes"Monday, August 2, 2010
Is it the End of Journalism?
When Shirley Sherrod was fired from her USDA administrator job, it was the icing on the cake of journalism’s decline. The abbreviated video clip of her speech to the NAACP—delivered before being hired in her most recent job—had the blogs, media, government officials and White House abuzz…
Continue reading "Is it the End of Journalism?"Tuesday, May 25, 2010
Planting a New Content Marketing Initiative? Consider These 4 Tips
Every year, I have plans to grow a vegetable garden. I just love the idea of growing my own food and knowing exactly where it comes from. But every year, something stops me (a broken ankle, taking care of a newborn while launching my business . . . things like that).
This year, my husband and a…
Continue reading "Planting a New Content Marketing Initiative? Consider These 4 Tips"Thursday, May 6, 2010
MarketingProfs B2B Forum 2010 Diary: Focus on Engaging Content to Get Customers
This post was written live during the MarketingProfs B2B Forum 2010. If you were at the event, here are my notes. If you couldn’t make it, here’s what you missed.
Fortified with a sausage biscuit and a coffee sweet and light, here we go with another live one, from this morning’s first session, …
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