“Solve or share, don’t shill” is one of the content rules that C.C. Chapman and I set forth in our book titled, well, Content Rules. In his new book, Youtility, Jay Baer stewards that concept to a new summit by asserting that content that helps more than sells will ultimately help you achieve your…Continue reading "‘Youtility’: Marketing So Useful, People Would Pay for It"
Posts Tagged ‘Content’
Thursday, June 27, 2013
Wednesday, June 26, 2013
If content is king, then who is the queen of the digital marketing world? I think that the right marketing strategy should be queen!
Behind each proper and well-written content, there’s always an effective and well-executed content marketing strategy that leads to thousands of shares, likes, an…Continue reading "How Did a Fishmonger’s Content Go Viral? [Video]"
Monday, June 24, 2013
A recent report noted that 76% of marketers said they planned to use online video. But have they, really?
Only 23% of national brands are currently using online video. Many brands continue to use marketing tools that have worked for them in the past to reach their customers.
There is a signi…Continue reading "Five Fears That Prevent Marketing Departments From Creating Videos"
Friday, June 21, 2013
Sales and marketing alignment is hardly a new challenge for organizations, but its importance to content marketing doesn’t always get the attention it deserves.
We hear a lot about the different ways marketers use and create content to boost website traffic, add to their social media following,…Continue reading "Three Reasons Why Content Marketers Need to Make Friends with Sales Reps"
Wednesday, June 19, 2013
If you’ve ever said you didn’t have time to write or exercise more, this blog post is for you. We all wish we could create more content and shed more pounds, but inevitably, both goals get placed behind “doing my job” on the to-do list of life. But that ends today.Today, I’m going to show…Continue reading "How to Lose Weight While Blogging"
Wednesday, June 12, 2013
I’ll never forget my first writing gig back in the olden days—the heady ‘80’s—when every software application was new and different. To us, the challenge wasn’t how to differentiate our solution; it was how to build credibility and trust.
To accomplish this, writers were directed to w…Continue reading "No More Techno-Speak: Businesses Must Communicate Like People Do"
Monday, June 10, 2013
Wondering if MarketingProfs’ upcoming Writing Bootcamp is for you? If any of the statements below are true, then the answer, dear reader, is yes.
Ur so ovr txtspk. (Translation: You’re done with text-speak). If the casualness of the 140-character format gives you fits, we’ll show you how to maint…Continue reading "Five Signs That You Need to Improve Your Writing (and Attend Our Bootcamp)"
Friday, June 7, 2013
The late Nora Ephron is mostly known for the movies she wrote and directed such as You’ve Got Mail and Sleepless in Seattle. However, earlier in her career, Ephron was a successful reporter and journalist. She continued to write highly popular columns and essays throughout her life.
Ephron attr…Continue reading "What Nora Ephron Can Teach Content Marketers About Getting to the Point"