My father collected very expensive model trains from Germany, favoring those relating to the World War II era. I suspect that his mania, if we can call it that (and people have referred to collecting as a mania since at least the late 19th century), had something to do with the war-induced…Continue reading "Social Media Taps Into Our Love of Collecting"
Posts Tagged ‘Content’
Monday, November 19, 2012
I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…Continue reading "Yuck! Dissecting a Really Bad Email"
Tuesday, November 13, 2012
More companies than ever these days understand the value of content marketing. Of course, there’s also plenty of back and forth about what the term content marketing actually means.
Part of the problem is that content marketing is only one of many terms that folks use to describe their marketin…Continue reading "Three Content Marketing Myths That Drive Me Crazy"
Wednesday, November 7, 2012
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…Continue reading "Just Reusing Your Content Isn’t Working Anymore"
Monday, November 5, 2012
You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
75% of C-suite executives watch work-related videos weekly.
So, are you putting online videos to work for your organization?
I suspect peop…Continue reading "Stop Making These Three Excuses for Not Creating Videos"
Monday, October 22, 2012
Some content marketers rise above. They are the real thought leaders. The true experts. In this post, we set the standard for the highest level of content marketing: the black belt.
Are you a content marketing expert, a search marketing master, or a social media ninja? Let’s find out once and…Continue reading "Are You a Content Marketing Expert? Take the Black Belt Test"
Friday, October 12, 2012
Why do you have a website? Ultimately, you want to generate leads and business through it, right? But to achieve that, your site must be focused on conversion, says Mark O’Brien of Newfangled, a web-development firm.
At the B2B Forum, O’Brien discussed how to create a website that works for your …Continue reading "How to Create a Website That Works for You [B2B Forum Coverage]"
Friday, October 5, 2012
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.
Think about what happens after a businessperson reads a white paper or e-book, attends a webinar, or watches one of your vi…Continue reading "Is Your Content Sourcing Conversations? [B2B Forum Coverage]"