You’ve heard the phrase “content is king,” which is the title of a 1996 essay (which turned out to be exceptionally perceptive) from former Microsoft boss Bill Gates. But given the ever-changing world of digital marketing and the rise of new technologies, does that expression still ring true today?…Continue reading "Three Challengers to the King Known as Content"
Posts Tagged ‘Content’
Wednesday, March 6, 2013
Thursday, February 21, 2013
Recently, Forbes posted an article specifically pointing out the pitfalls of not considering content as a product that requires a business plan to make it operational. The author, Erin Scime, also repeatedly used a term I thought was my own personal term of endearment: “content czar.”
I did a…Continue reading "Two Questions That Stump Businesses About Content Marketing"
Wednesday, February 20, 2013
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…Continue reading "15 Marketing Buzzwords to Stop Using Immediately"
Thursday, February 14, 2013
The best content inspires action. It inspires people to do something, or to download something, or to share something socially, or (since this is Valentine’s Day) to love you a little bit more. Sometimes, it might inspire song—at least, if you’re as loved as we are by our members.
The best co…Continue reading "A MarketingProfs Valentine Song"
Tuesday, February 12, 2013
When the littlest piggy cries, “Wee, wee, wee” all the way home, that isn’t a good thing. And neither is saying “we, we, we” all over your website, campaigns, and marketing and sales messages.
If you could do only one thing this year that could make an instant difference in your messaging, …Continue reading "Nine Common Phrases Made Great by Using ‘You’ Instead of ‘We’"
Monday, February 11, 2013
I just woke up from a three-day hibernation caused by watching one of the most boring presentations of my entire life on Friday afternoon. The only good thing to come out of it was a quick list of what not to do when creating and delivering a presentation.
Reading every slide aloud. Ever attend…Continue reading "Stop Making These Four Public Speaking Mistakes"
Tuesday, February 5, 2013
You’ve worked hard to prepare your presentation slides, and you believe you know how to capture the attention of the people seated before you. However, once your slides go up, you notice snickers here and there in the audience. Why are they snickering? What mistakes in your presentation slides…Continue reading "Three Reasons People Hate Your Presentation Slides"