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MarketingProfs Daily Fix Blog
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"A guest post by Terry Sylvan of SterlingKlor Communications.
The whole point of marketing in the B2C world is to get noticed. So why is that not the case in B2B marketing? Every day, I encounter B2B marketing that is boring and filled with corporate mumbo-jumbo. Why? B2B marketing can and shoul…
Continue reading "How to Keep Your B2B Brand Creative From Becoming Bland Creative"A guest post by Z Gillispie of Nurun.
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A guest post by Scott Spjut of Professional Marketing International.
The Microsoft adCenter (and then Bing) is getting an update, which you will want to check out, but definitely not use permanently.
Starting in June, the keywords and phrases you use for your pay-per-click campaigns through ad…
Continue reading "Microsoft’s New adCenter Tool: Check It out Then Ignore It"Since “Finding and Telling Stories” topped our list of content creators concerns, I’ve been looking for an example that explains how to both find and tell a business story.
I found my example in the form of a recent blog post by Doug Kaye called Salvaging the Shoot. Please take a few minute…
Continue reading "Is Your Product King Arthur or Excalibur?"A guest post by Jonathan Lewis of McKee Wallwork Cleveland Advertising.
Political correctness in advertising is like a blow horn at the orchestra—stifling, out of place and a creativity killer. For all of the advertising industry’s grand soapboxing about big ideas and creative excellence, I…
Continue reading "I’m Afraid to Write This Article (And That’s the Problem)"
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