Last April, I wrote about how, for many fans of Instagram, the news that Facebook was acquiring the photo-sharing mobile platform for $1 billion is a little like hearing that your best friend is engaged to that jerk. She might be thrilled, but you can’t help but feel a sense of doom about the whole…Continue reading "Facebookgramaggedon (Or ‘I Told You He Was a Jerk’)"
Posts Tagged ‘Content’
Monday, November 19, 2012
I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…Continue reading "Yuck! Dissecting a Really Bad Email"
Tuesday, November 13, 2012
More companies than ever these days understand the value of content marketing. Of course, there’s also plenty of back and forth about what the term content marketing actually means.
Part of the problem is that content marketing is only one of many terms that folks use to describe their marketin…Continue reading "Three Content Marketing Myths That Drive Me Crazy"
Wednesday, November 7, 2012
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…Continue reading "Just Reusing Your Content Isn’t Working Anymore"
Monday, November 5, 2012
You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
75% of C-suite executives watch work-related videos weekly.
So, are you putting online videos to work for your organization?
I suspect peop…Continue reading "Stop Making These Three Excuses for Not Creating Videos"