If you’ve ever said you didn’t have time to write or exercise more, this blog post is for you. We all wish we could create more content and shed more pounds, but inevitably, both goals get placed behind “doing my job” on the to-do list of life. But that ends today.Today, I’m going to show…
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Wednesday, June 19, 2013
Wednesday, June 12, 2013
No More Techno-Speak: Businesses Must Communicate Like People Do
I’ll never forget my first writing gig back in the olden days—the heady ‘80’s—when every software application was new and different. To us, the challenge wasn’t how to differentiate our solution; it was how to build credibility and trust.
To accomplish this, writers were directed to w…
Continue reading "No More Techno-Speak: Businesses Must Communicate Like People Do"Monday, June 10, 2013
Five Signs That You Need to Improve Your Writing (and Attend Our Bootcamp)
Wondering if MarketingProfs’ upcoming Writing Bootcamp is for you? If any of the statements below are true, then the answer, dear reader, is yes.
Ur so ovr txtspk. (Translation: You’re done with text-speak). If the casualness of the 140-character format gives you fits, we’ll show you how to maint…
Continue reading "Five Signs That You Need to Improve Your Writing (and Attend Our Bootcamp)"Friday, June 7, 2013
What Nora Ephron Can Teach Content Marketers About Getting to the Point
The late Nora Ephron is mostly known for the movies she wrote and directed such as You’ve Got Mail and Sleepless in Seattle. However, earlier in her career, Ephron was a successful reporter and journalist. She continued to write highly popular columns and essays throughout her life.
Ephron attr…
Continue reading "What Nora Ephron Can Teach Content Marketers About Getting to the Point"Friday, May 3, 2013
Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
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