Pinterest, the content-sharing site, today announced the top pins from 2013. So, why should marketers care about the announcement?
Posts Tagged ‘Content’
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture completely: Latinos.
The Latino community in the United States, comprised of over 52 million individuals, is …Continue reading "Three Reasons (and Tips) for Reaching Out to the Hispanic Community"
Tuesday, December 10, 2013
Midway on my life’s journey as a copywriter, I found myself, in dark woods, the right road lost. And it was there, face down in the mud, that I discovered the beauty, the magic, and the creative power of constraints.
Monday, December 9, 2013
Your sales enablement program is probably going to be less successful than you expect.
That’s because, according to a decade of research, it’s highly likely that…
Over 50% of your marketing and sales communications aren’t relevant to your customer.
More than 70% of your marketing cont…
Friday, December 6, 2013
When’s the last time you saw a presentation that made you sit forward in your seat, catch your breath, or wipe away a tear? Not every presentation is meant to elicit such a strong response, but even a weekly team update or sales presentation can have a big impact when done well.
Tuesday, November 12, 2013
Content marketing and storytelling go together like green eggs and ham, so who better to take inspiration from than Dr. Seuss, one of the world’s greatest storytellers?
Here are 10 quotes from the acclaimed children’s book author and takeaways for all content marketers.
1. “Today is your day…
Wednesday, November 6, 2013
Information has always been a powerful instrument to engage the human mind. Facts, figures, and expert analysis have a great power of persuasion. By letting audience know and see what you want them to see, you get an ability to influence their beliefs and decision-making.
Tuesday, November 5, 2013
WordPress developers rely greatly on their plugin directory. Conventional programming that starts from scratch, where every function needs long and boring lines of code, is slowly succumbing to the same fate as the dinosaurs. Since the rise of WordPress as a full content management system, many PHP…Continue reading "Five Must-Have WordPress Plugins for Marketers"