A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"
Posts Tagged ‘Content Marketing’
Friday, August 26, 2011
Thursday, July 14, 2011
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"
Wednesday, March 23, 2011
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…Continue reading "If Marketing Automation Could Talk: An Interview"
Thursday, January 13, 2011
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"