MarketingProfs Daily Fix Blog

Posts Tagged ‘Content Marketing’

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

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Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1695)

Thursday, July 14, 2011

B2B Marketing Survey: Brother, Can You Spare a Few Minutes?

Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.

The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…

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Tags: Content, Content Marketing, research, Strategy, trends
Posted at: 10:21 am in Content, Content Marketing, Featured Posts, Headline, Marketing, Marketing Strategy, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1695)

Wednesday, May 25, 2011

What Challenges Do Content Creators Face?

Had someone told me at the beginning of the month that I’d be flying to Minneapolis to co-present an all-day session at the Confab Conference, I would have laughed. But that’s exactly what happened when Ann Handley called to see if I could pinch-hit for her Content Rules co-author, C.C. Chapman, who…

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Tags: Content, Content Marketing, Marketing, Social Media, Strategy and Tactics
Posted at: 10:09 am in Blogging, Content, Content Marketing, Featured Posts, Headline, Marketing, Social Media | Permalink | Comments (9) | Trackbacks (1695)

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1695)

Tuesday, March 15, 2011

Rehashing: The New Boring Marketing Concept

Definition of rehashing: Regurgitating content we’ve all heard before, ad infinitum. May cause gag reflex and/or extreme yawning.

Sure, we occasionally read original content based on an original thought or study results that cast a new light on previous perceptions or a new technology in town. Bu…

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Tags: Content, Content Marketing, Google, originality, publishing, rehashing, search, Social Media, trust, website
Posted at: 10:40 am in 1, Content, Content Marketing, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (20) | Trackbacks (1695)

Tuesday, February 22, 2011

Repurposing Your Video Content Is as Easy as 1, 2, 3, 4

A guest post by Jiyan Wei of PRWeb.

People are spending more time watching more videos online than ever, and multimedia, like video, tends to hold their attention longer.

According to a Nielsen ratings report, “by June 2010, 136.2 million Americans had viewed 10.2 billion videos streams … …

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Tags: Content, Content Marketing, Marketing, Strategy and Tactics
Posted at: 10:27 am in Blogging, Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1695)

Tuesday, February 8, 2011

#MPForum Recap: What Happened in Austin Isn’t Staying in Austin

Ever attend a party that stretches beyond its scheduled time? Sure, the invitation said until 10 p.m.—but people kept chatting it up, and the ideas wouldn’t stop flowing.

That’s what’s happening with the Digital Marketing Forum 2011.

The party took place Feb. 3 and Feb. 4 in Austin, Texas. A…

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Tags: Blogging, Content Marketing, Facebook, MarketingProfs, Social Media, Social networking, Strategy and Tactics, Twitter, Web 2.0
Posted at: 11:29 am in Content, Featured Posts, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Marketing Tools, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1695)

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…

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Tags: B2B, b2b marketing, b2b sales, Content Marketing, customer experience, customers, Marketing Strategy, Sales, sales and marketing alignment, Segmentation and Targeting
Posted at: 4:02 am in Content, Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1695)