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In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to start over.
Is all that drama necessary? Yes, it …
Continue reading "The New Google Search: Six Changes That Rocked the SEO World"A guest post by Roland Benedetti of Nuxeo.
Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone knows what a content management system is because ma…
Continue reading "Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?"Pinterest, Tumblr, now Facebook Timeline… Due to the popularity of visually appealing platforms, businesses need to heed the growing demand for visual content.
To help you brainstorm ideas for adding visual content to your marketing mix, I drew up a few infodoodles, then I put them in a slide s…
Continue reading "10 Ideas for Visual Content [Infodoodle]"For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the whole arrangement.
The sense of foreboding is beca…
Continue reading "Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?"A guest post by Aaron Dun of Percussion Software.
Unless you have been living under a rock, you have heard the term “content marketing” a great deal in the last six months.
The Forbes MarketShare blog recently had a great series of articles about marketing in 2012, complete with quotes from …
Continue reading "Content Marketing: A New Approach to a Classic Idea"The inky illustration of a mythological sea creature on the dark rum bottle lured us in. How could we pass over a product called The Kraken? That night, before opening the bottle, I first checked its website for recipes. I found them… and also discovered a fun, unique example of content marketing….
Continue reading "Release the Content! Five Content Marketing Tips from The Kraken"
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