Video and marketing pros, take note. While Vine isn’t the first video app to hit the market, its simple design and integration with Twitter has been creating a lot of buzz in the business and marketing world. Many B2B and B2C companies have yet to decide if the app is valuable; however, Vine might…Continue reading "Vine: Six Steps to Using Six-Second Videos in Business Marketing"
Posts Tagged ‘Content Marketing’
Wednesday, March 6, 2013
You’ve heard the phrase “content is king,” which is the title of a 1996 essay (which turned out to be exceptionally perceptive) from former Microsoft boss Bill Gates. But given the ever-changing world of digital marketing and the rise of new technologies, does that expression still ring true today?…Continue reading "Three Challengers to the King Known as Content"
Wednesday, February 27, 2013
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…Continue reading "The Content Marketing Backlash: Some Grounded Truth"
Thursday, February 21, 2013
Recently, Forbes posted an article specifically pointing out the pitfalls of not considering content as a product that requires a business plan to make it operational. The author, Erin Scime, also repeatedly used a term I thought was my own personal term of endearment: “content czar.”
I did a…Continue reading "Two Questions That Stump Businesses About Content Marketing"
Wednesday, February 20, 2013
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…Continue reading "15 Marketing Buzzwords to Stop Using Immediately"
Tuesday, February 5, 2013
You’ve worked hard to prepare your presentation slides, and you believe you know how to capture the attention of the people seated before you. However, once your slides go up, you notice snickers here and there in the audience. Why are they snickering? What mistakes in your presentation slides…Continue reading "Three Reasons People Hate Your Presentation Slides"
Remember Apple’s “Think Different” ad campaign? It ran from 1997 to 2002. Now, that kind of run may happen often on Broadway but not in the ad world. However, we still easily remember the 10-year-old campaign. That certainly attests to its sticking power!
So, why were the Apple ads so succe…Continue reading "The Science Behind Why Every Buy Is an Emotional Buy"
Friday, January 25, 2013
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as sturdy in the digital world.”
Consider the rece…Continue reading "Clarifying the Blurry Line Between Advertising and Editorial"