Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…
Continue reading "Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation"Posts Tagged ‘Content Marketing’
Tuesday, April 27, 2010
Monday, November 23, 2009
Blogging: What are You Talking About? It Might Surprise You.
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…
Continue reading "Blogging: What are You Talking About? It Might Surprise You."Thursday, March 26, 2009
The Future of Advertising Is One Word …
Contextual
Now I know this isnt such a new statement – but consider these clues…
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release of t…
Continue reading "The Future of Advertising Is One Word …"Tuesday, February 24, 2009
More Thoughts on Thought Leadership
Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason …. better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can…
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