“The average organization is responsible for continual and increasing content demands of 178 social media properties, to say nothing of a myriad of other owned media properties, from websites and blogs to live events,” according to Rebecca Lieb, with Chris Silva and Christine Tran,Â in theÂ…Continue reading "Learning to Incorporate Content Strategy and Content Marketing in the Enterprise [SlideShare]"
Posts Tagged ‘Content Marketing’
Thursday, April 18, 2013
Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, thatÂ is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
Wednesday, April 17, 2013
If you attend conferences and seminars regularly, you may notice that many presentations seem hastily put together. Rather than the presentation telling a story, it seems to tell bits and pieces of stories… like a visual version of MadLibs. If only those presenters would have storyboarded their…Continue reading "Five Fantastic Reasons for Using Storyboards When Creating Visual Content"
Monday, April 15, 2013
The latest mobile technology has made it possible for virtually every company and every type of company to create an app.
An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …Continue reading "Seven Reasons Your Company May Want Its Own Mobile App"
Monday, March 25, 2013
Choose Your Own Marketing Adventure: Nick Westergaard on Producing Visual Content and Overcoming a Creative Block
Here atÂ MarketingProfs, weâ€™re hard at work pulling together the final agenda for ourÂ B2B Forum 2013 this fall. We couldnâ€™t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Nick Westergaard on Producing Visual Content and Overcoming a Creative Block"
Thursday, March 14, 2013
The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End
How popular is sponsored content today?Â A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Â Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…Continue reading "The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End"