“Brands needs to start delivering effective content to their marketplace,” Michael Brenner, senior director of global marketing and content strategy at SAP, told me during this week’s episode of Marketing Smarts. “Otherwise, they’re going to fail…because promotional marketing isn’t working like it…Continue reading "SAP’s Brenner on Content Strategy and Challenges (and Pay-for-Performance Advertising)"
Posts Tagged ‘Content Marketing’
Thursday, August 23, 2012
Friday, August 17, 2012
The long-time slogan of the Swiss publishing house, Diogenes Verlag, was simple and cheeky: Diogenes books are less boring. (Of course, they said it in German, “Diogenes Bücher sind weniger langweilig.”) What I’ve always admired about the slogan was that the company didn’t gild the lily—books…Continue reading "Three Reasons Your Content Is Booooooring (and Ideas for Energizing It)"
Monday, August 13, 2012
A guest post by Jared Fabac of Idea Bright Marketing.
Our culture no longer has patience for commercials. We fast-forward through them. We do anything we can to avoid them. We endure them only when we have to.
That same mentality is taking place whenever a sales message is presented. We are sl…Continue reading "Content Marketing: Why Telling Trumps Selling"
Friday, August 10, 2012
Everyone’s producing content lately… but not everyone’s creating excellent content. Are you?
Make sure your content is as solid and engaging as it can be. Attend our free virtual conference Digital Marketing World: Content Marketing.
The free event features three sessions.
Email Conten…Continue reading "Learn to Craft Compelling Content at Our Free Virtual Conference"
Friday, July 27, 2012
A guest post by Tim Riesterer of Corporate Visions.
The 2012 Summer Olympic Games start today. Over the past few weeks, marketing and advertising campaigns related to the games have appeared on billboards, the radio, and—most prominently—on TV.
One stand-out example is this P&G Olympic…Continue reading "The Hero Model: A Marketing Strategy to Win Olympic Gold"
A guest post by Jim Signorelli.
Stories have always taught, inspired, motivated, and engaged us like no other form of communication has.
Here are five reasons why great storytelling has always been celebrated—and why marketers should care about the craft.
1. Stories clothe facts with Meanin…
Wednesday, June 20, 2012
A guest post by Manoj Aravindakshan of On Target Media & Marketing Services.
Since late February last year, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin.
Those two major algorithm updates from Google focus on improving the q…Continue reading "Five Must-Have Traits of SEO-Friendly Content"
Tuesday, June 19, 2012
Telling your company’s story can be a little like going on a first date. You might be all gussied up and at the right place—but you need to think about the art of conversation, too. How can you make sure you don’t bore your date to tears? How can you share information about yourself that engages…Continue reading "How to Tell Your Company’s Story [infodoodle]"