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More companies than ever these days understand the value of content marketing. Of course, there’s also plenty of back and forth about what the term content marketing actually means.
Part of the problem is that content marketing is only one of many terms that folks use to describe their marketin…
Continue reading "Three Content Marketing Myths That Drive Me Crazy"As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse. It’s time for the era of extreme reuse!
Wait…
Continue reading "Just Reusing Your Content Isn’t Working Anymore"You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
75% of C-suite executives watch work-related videos weekly.
So, are you putting online videos to work for your organization?
I suspect peop…
Continue reading "Stop Making These Three Excuses for Not Creating Videos"Some content marketers rise above. They are the real thought leaders. The true experts. In this post, we set the standard for the highest level of content marketing: the black belt.
Are you a content marketing expert, a search marketing master, or a social media ninja? Let’s find out once and…
Continue reading "Are You a Content Marketing Expert? Take the Black Belt Test"Why do you have a website? Ultimately, you want to generate leads and business through it, right? But to achieve that, your site must be focused on conversion, says Mark O’Brien of Newfangled, a web-development firm.
At the B2B Forum, O’Brien discussed how to create a website that works for your …
Continue reading "How to Create a Website That Works for You [B2B Forum Coverage]"If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.
Think about what happens after a businessperson reads a white paper or e-book, attends a webinar, or watches one of your vi…
Continue reading "Is Your Content Sourcing Conversations? [B2B Forum Coverage]"If you manage a business blog or any kind of website with a content marketing strategy, not creating an editorial calendar could lead to all kinds of problems.
An editorial calendar—a way of strategically planning and scheduling your content—offers your writers and editors numerous benefits, …
Continue reading "Four Mistakes Content Marketers Make When Creating Editorial Calendars"The effectiveness of content marketing in attracting and engaging an audience has sparked an unprecedented demand for… well, content, such as infographics, whitepapers, tip sheets, email newsletters, online video, and so forth.
Marketers are now constantly trying to find the best types and mixe…
Continue reading "Three Mighty Good Reasons You Should Consider Online Review and Approval"What are the most pressing content marketing challenges that folks are facing? And, more importantly, what are the solutions to those confounding challenges?
Content marketing consultant Stephanie Tilton and MarketingProfs chief content officer, Ann Handley, recently discussed content marketing …
Continue reading "Free Friday: Visual Answers to 10 Confounding Content Marketing Challenges"
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