I hope you have enjoyed reading the WayBack Marketing interviews as much as I have enjoyed conducting the interviews! As I take on my new role as CMO at Intronis, I have been thinking about how best to adapt these great strategies and tactics for my marketing plan. And that is really the goal of…Continue reading "WayBack Marketing Series: Jon Miller on Being Aggressively Open and Creating Tons of Content #WayBackMarketing"
Posts Tagged ‘Content Marketing’
Friday, August 9, 2013
I recently took to the Internet in search of a podiatrist. After an awkward incident last summer involving my right foot and ill-fitting sandals, I realized it was time. I am a big proponent of leveraging the World Wide Web for answers to common questions, problems, and, of course, self-diagnosing…Continue reading "Best Foot Forward: Content Lessons From a Podiatry Website"
Monday, August 5, 2013
I wince at 99.99% of the press releases I receive daily. That’s because 99.99% look like sloppy cut-and-paste jobs, ones that have nothing to do with the Daily Fix and its readers, and everything to do with the sender, the sender, and, oh, right, the sender. Reading a press release that doesn’t make…Continue reading "Seven Traits of Press Releases That Actually Get Read"
Friday, July 19, 2013
WayBack Marketing Series: Joe Chernov on Starting Big and Producing ‘Mullet Content’ #WayBackMachine
Last week, we launched the WayBack Marketing series, in which we interview top marketers and dig into what kinds of programs they used in their early days that most directly led to their success today. Feel free to read the intro to this series for additional context. Thanks to comments and tweets,…Continue reading "WayBack Marketing Series: Joe Chernov on Starting Big and Producing ‘Mullet Content’ #WayBackMachine"
Tuesday, July 16, 2013
Social media has made it more important than ever for companies to use a wide variety of imagery and visual techniques to represent their business, products, and services. Visually enhanced content attracts more attention, and it is more likely to be shared on social networks than plain text is.
…Continue reading "Three Eye-Pleasing Ideas for Developing Visual Content for Your Business"
Monday, July 15, 2013
Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Marketing Adventure: Rohit Bhargava on Learning About Consumer Marketing and Breaking Through a Creative Block"
Friday, June 28, 2013
Ain’t Nobody Got Time for That: Visual Sketchnotes and Lessons From Our Most Popular MarketingProfs Seminar
What is the one thing all marketers want? Time.
In an ever-changing industry it’s nearly impossible to stay up to speed on the latest trends and tactics with only 24 hours in a day. In one of our most popular seminars of all time, three of content marketing’s most respected names outlined ways to…Continue reading "Ain’t Nobody Got Time for That: Visual Sketchnotes and Lessons From Our Most Popular MarketingProfs Seminar"
Thursday, June 27, 2013
“Solve or share, don’t shill” is one of the content rules that C.C. Chapman and I set forth in our book titled, well, Content Rules. In his new book, Youtility, Jay Baer stewards that concept to a new summit by asserting that content that helps more than sells will ultimately help you achieve your…Continue reading "‘Youtility’: Marketing So Useful, People Would Pay for It"