In the last 10 years, companies have been trying to keep pace with the shift in consumer behavior as platforms like Facebook and Twitter become commonplace—and even expected—channels for communication. With changing norms, the increasing speed of technological innovation, and limited resources,…Continue reading "How AT&T, Whole Foods, and REI Will Survive Social Darwinism: The Three Cs of Social"
Posts Tagged ‘Content Marketing’
Monday, March 25, 2013
Choose Your Own Marketing Adventure: Nick Westergaard on Producing Visual Content and Overcoming a Creative Block
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…Continue reading "Choose Your Own Marketing Adventure: Nick Westergaard on Producing Visual Content and Overcoming a Creative Block"
Thursday, March 14, 2013
The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End
How popular is sponsored content today? A three-week campaign with BuzzFeed, including a handful of sponsored posts written by its advertorial staff, will cost you a minimum of $50,000. Most BuzzFeed advertisers pay much more than that.
BuzzFeed is the headliner of a media zeitgeist that is al…Continue reading "The Ethics War Over Sponsored Content: Marketers Know Better Than Journalists How This Battle Will End"
Wednesday, March 6, 2013
You’ve heard the phrase “content is king,” which is the title of a 1996 essay (which turned out to be exceptionally perceptive) from former Microsoft boss Bill Gates. But given the ever-changing world of digital marketing and the rise of new technologies, does that expression still ring true today?…Continue reading "Three Challengers to the King Known as Content"
Wednesday, February 27, 2013
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?…Continue reading "The Content Marketing Backlash: Some Grounded Truth"
Thursday, February 21, 2013
Recently, Forbes posted an article specifically pointing out the pitfalls of not considering content as a product that requires a business plan to make it operational. The author, Erin Scime, also repeatedly used a term I thought was my own personal term of endearment: “content czar.”
I did a…Continue reading "Two Questions That Stump Businesses About Content Marketing"
Wednesday, February 20, 2013
What words do you come across in marketing that make you grab your head and screech in agony? You know what I’m talking about… Are you driven crazy by the phrase “thinking outside the box”? How about “paradigm shift”?
We put the question to the MarketingProfs Facebook group, and the answers we…Continue reading "15 Marketing Buzzwords to Stop Using Immediately"
Tuesday, February 5, 2013
You’ve worked hard to prepare your presentation slides, and you believe you know how to capture the attention of the people seated before you. However, once your slides go up, you notice snickers here and there in the audience. Why are they snickering? What mistakes in your presentation slides…Continue reading "Three Reasons People Hate Your Presentation Slides"