Had someone told me at the beginning of the month that I’d be flying to Minneapolis to co-present an all-day session at the Confab Conference, I would have laughed. But that’s exactly what happened when Ann Handley called to see if I could pinch-hit for her Content Rules co-author, C.C. Chapman, who…
Continue reading "What Challenges Do Content Creators Face?"Posts Tagged ‘Content Marketing’
Wednesday, March 23, 2011
If Marketing Automation Could Talk: An Interview
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Continue reading "If Marketing Automation Could Talk: An Interview"Thursday, January 13, 2011
3 Reasons Your Marketing & Sales Departments Aren’t Clicking
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…
Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"Tuesday, December 7, 2010
Marketing Automation: The Beginning of the End?
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe press clippings, it seems that marketing automation…
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