Content Marketing World 2013 brought more than 1,700 marketing professionals to Cleveland, OH, to discuss the future of marketing. Between featuring Jay Baer at the beginning and actor William Shatner as closing keynote, CMW was packed with insights, interactions, and (as one might expect) great…Continue reading "Content Marketing World 2013: Eight Takeaways for Marketers"
Posts Tagged ‘Content Marketing’
Most advertisers are looking to get the most bang for their buck—and their brand—by advertising on heavily trafficked sites. And while large sites are great places to reach the masses, there’s something to be said for smaller, niche sites.
Tuesday, September 24, 2013
Email, web copy, a blog post… At the end of the day, content needs to tell a good story. Content + zero story = wasted letters. (You can go ahead and tweet that if you like.) However, content + a good story = something shareable.
This recently came to life when Mashable shared a story of a Lou…Continue reading "What Marketers Can Learn From One Hilarious Sportscaster"
Tuesday, September 17, 2013
It’s no secret that demand for video is growing. In fact, comScore estimates that over 86% of the Internet audience viewed online video last month, reaching 187 million Americans. And more than half of professional marketers believe video has the best ROI in content marketing, triumphing over…Continue reading "Four Ideas About Video Production That Are Totally Wrong"
Tuesday, September 10, 2013
Videos are a great way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos (or “infomercials”) differ from other forms of video marketing is that they demonstrate the purpose of your product or service in an informative and engaging…Continue reading "Five Fantastic Reasons for Using Explainer Videos"
Monday, September 9, 2013
Recently, some interesting initiatives have been launched that can accelerate B2B content marketing on tablets. So, is it high time for more B2B activity on this user-friendly medium? After all, many B2B marketers are still burying their heads in the sand regarding the possibilities and…Continue reading "B2Bs, Are You Using These Must-Have Mobile Marketing Tactics?"
Friday, August 30, 2013
Over the past few years, online video has grown from a “nice to have” tool to a “must-have” for marketers. Today’s consumers don’t simply enjoy video; they expect it.
As the means of production, video delivery infrastructure and video viewing habits have evolved, the level of video…Continue reading "Why Should Marketers Care About Creating Videos?"
Tuesday, August 27, 2013
If you write blog posts for your business, you already know that coming up with new and exciting topics every day can start to feel pretty darn near impossible.
Tuesday, August 20, 2013
It has been almost 20 years since The New Yorker published this iconic cartoon by Peter Steiner. Hard to believe! The joke at the time was fueled by the common conception that anyone could pretend to be anybody online and others would be none the wiser.