The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The word cloud, however, looks at…
Continue reading "Blogging: What are You Talking About? It Might Surprise You."Contextual
Now I know this isnt such a new statement – but consider these clues…
When the folks who created ET the movie (I hope I am not dating myself here) wanted to use M&M’s as the candy that ET was most attracted to – Mars said no but Reese’s Pieces said yes. Following the release of t…
Continue reading "The Future of Advertising Is One Word …"Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason …. better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can…
Continue reading "More Thoughts on Thought Leadership"In David Meerman Scott’s ebook Lose Control of your Marketing, he talks a lot about the spread of ideas. Note his ebook is a preview for his upcoming book called World Wide Rave, due out in March.
There are some great examples of how ideas spread in his ebook on the Top 10 unsigned bands from MySp…
Continue reading "World Wide Rave – Works!"Here are the highlights of a Panel at the Media Convergence Forum featuring…
* Jeff Hayzlett …. Chief Business Development Officer, Eastman Kodak
* Russ Klein …. President Global Marketing Strategy, Burger King
* Nicholas Utton …. CMO, E-Trade Financial
Role of the CMO faces evolutio…