The content universe is wider and broader than many folks imagine. Find out how to expand your content marketing by attending our free Digital Marketing World: Content Marketing virtual conference on March 9, 2012.
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Posts Tagged ‘Content Marketing’
Wednesday, February 1, 2012
Marketing Smarts Podcast: Making the Most of the Mobile Moment
“Mobile is a behavior. It’s not a technology.” That’s what Tim Hayden, CMO of 44Doors, told me when we were discussing the “mobile moment”—that instant in which a customer or potential customer encounters your company on a mobile device—and why so many companies seem resistant to making the…
Continue reading "Marketing Smarts Podcast: Making the Most of the Mobile Moment"Friday, January 13, 2012
Free Friday: Downloadable B2B Content Marketing Report 2012
On this Free Friday, we’re offering you the downloadable ”B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” report.
It’s a detailed look at various aspects of content marketing. And unlike most reports out there, B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” is an e…
Continue reading "Free Friday: Downloadable B2B Content Marketing Report 2012"Monday, November 14, 2011
7 Quick Tips for a Successful Blog [Infodoodle]
Having a blog is much more than just creating one and crossing your fingers in the hope that people will read it. After all, the blogging landscape is already riddled with blogs that are static, abandoned, or just overlooked.
To build up interest in your blog, create engaging content, and encour…
Continue reading "7 Quick Tips for a Successful Blog [Infodoodle]"Monday, October 31, 2011
5 Content Writing Lessons from Bone-Chilling Tales
Love them or hate them, scary stories are part of the human experience. In the United States, we celebrate Halloween today, but every other country has version of their own spooky traditions. And part of the experience is the sharing of stories.
So, what elements have made those stories last so l…
Continue reading "5 Content Writing Lessons from Bone-Chilling Tales"Wednesday, October 5, 2011
Marketing Smarts Podcast: Frank Days on Agile Marketing
With continually mounting pressure on marketers to get more done with less, all while trying to keep pace in a business world increasingly running at the speed of real time, many businesses are looking for more efficient and flexible ways to launch programs, respond to changing priorities and market…
Continue reading "Marketing Smarts Podcast: Frank Days on Agile Marketing"Friday, August 26, 2011
4 Ways to Show Interest in Your Buyers: Lessons from Bono
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…
Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"Thursday, July 14, 2011
B2B Marketing Survey: Brother, Can You Spare a Few Minutes?
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) minutes. If you include your email address, we’l…
Continue reading "B2B Marketing Survey: Brother, Can You Spare a Few Minutes?"