MarketingProfs Daily Fix Blog

Posts Tagged ‘Content Marketing’

Monday, May 13, 2013

The Frugal Content Marketer’s Secret Weapon: Fiverr

There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can…

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Tags: Content, Content Marketing, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 10:07 am in Content, Content Marketing, Featured Posts, General Management, Headline, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1287)

Wednesday, May 8, 2013

Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere

Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…

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Tags: Content, Content Marketing, customer experience, Innovation, Marketing, MarketingProfs, Social Media
Posted at: 9:53 am in Content, Content Marketing, Featured Posts, Headline, Marketing Tools, Social Media | Permalink | Comments (0) | Trackbacks (1287)

Friday, May 3, 2013

Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content

Continue reading "Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content"

Tags: Content, Content Marketing, customers, Marketing, Strategy and Tactics
Posted at: 9:57 am in Content, Content Marketing, Featured Posts, General Management, Headline | Permalink | Comments (0) | Trackbacks (1287)

Monday, April 29, 2013

How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story

The words “home-improvement specialty retailer” probably don’t make you laugh… but The Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side.

Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the so…

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Tags: Branding, Content, Content Marketing, customers, Marketing, Social Media
Posted at: 10:03 am in Branding, Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1287)

Friday, April 19, 2013

Foodstagram (Or ‘Four Ways Restaurants Can Harness Consumer-Generated Social Media’)

When the New York Times reported that New York City restaurants are banning customers from taking photos of their food, a debate erupted about proper social etiquette and consumers’ use of social media.

Consumers have embraced the experiential restaurant concept with open arms, and they now app…

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Tags: Content, Content Marketing, customer experience, customer service, customers, foodstagram, Instagram, Marketing, Social Media
Posted at: 10:02 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1287)

Thursday, April 18, 2013

Five Ways That a Video Blog Can Work Wonders for Your Brand

Many people have a negative attitude towards video blogging. They understand it as a person talking directly at a camera and explaining a strong opinion. Yes, that is video blogging—but not the only kind. Like a written blog, a video blog can be about anything and presented any way you choose.
…

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Tags: Content, Content Marketing, customers, Innovation, Marketing, video
Posted at: 10:04 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing | Permalink | Comments (7) | Trackbacks (1287)

Wednesday, April 17, 2013

Five Fantastic Reasons for Using Storyboards When Creating Visual Content

If you attend conferences and seminars regularly, you may notice that many presentations seem hastily put together. Rather than the presentation telling a story, it seems to tell bits and pieces of stories… like a visual version of MadLibs. If only those presenters would have storyboarded their…

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Tags: Content, Content Marketing, creativity, Marketing, storyboarding, video
Posted at: 10:03 am in Content, Content Marketing, Featured Posts, General Management, Headline | Permalink | Comments (3) | Trackbacks (1287)

Monday, April 15, 2013

Seven Reasons Your Company May Want Its Own Mobile App

The latest mobile technology has made it possible for virtually every company and every type of company to create an app.

An app (or application) is a piece of code that you create that is completely separate from your website. That means that you have to create something entirely new and manage …

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Tags: apps, Content, Content Marketing, Innovation, Marketing, Mobile Marketing
Posted at: 10:02 am in Content, Content Marketing, Customer Behavior, Featured Posts, General Management, Headline, Marketing Tools, Mobile Marketing | Permalink | Comments (7) | Trackbacks (1287)

Wednesday, April 10, 2013

Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program

Innovative marketers would never say, “If it ain’t broke, don’t fix it.” My philosophy is more proactive and forward-thinking: “What’s next? How can we constantly improve upon what’s already working?”

My marketing team is made up of smart risk-takers. We embrace the entrepreneuri…

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Tags: B2B, b2b marketing, Content, Content Marketing, customers, Marketing, social_media
Posted at: 10:03 am in Content, Content Marketing, Customer Relationships, Featured Posts, General Management, Headline, Social Media | Permalink | Comments (0) | Trackbacks (1287)