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Years ago, I heard David Meerman Scott say, “When someone asks me the ROI of social media, I respond with, ‘What’s the ROI of putting on your pants?’”
That got a laugh, but it didn’t actually stop business owners and the proverbial denizens of the legendary C-suite from asking marketers to justif…
Continue reading "Marketing Smarts Podcast: Calculating the ROI of Social Media"Tags: content creation, metrics, Nichole Kelly, social media ROI
Posted at: 10:54 am in Featured Posts, Headline, Marketing Smarts, Metrics & ROI, Social Media | Permalink | Comments (2) | Trackbacks (828)
Today’s marketing strategies are increasingly built on a foundation of great content. But anyone who contributes to a blog or has committed to a weekly podcast knows that producing a steady stream of high-quality content can be quite a challenge. At some point, you run out of ideas. What’s a…
Continue reading "5 Tips for Interviews That Produce Great Content"Tags: asking good questions, content creation, Interview tips, Susan Bratton
Posted at: 11:16 am in Content, Content Marketing, Customer Relationships, Featured Posts, Headline, Marketing, Marketing Thought Leadership | Permalink | Comments (13) | Trackbacks (828)
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