Although marketers have embraced storytelling since the advent of advertising, storytelling has taken on an new framework in our digital world. Moving seamlessly from our desktops or laptop computers to tablets to television screens to mobile phones without skipping a beat is so easy. And how many…Continue reading "What’s the Role of Transmedia Storytelling in Marketing?"
Posts Tagged ‘consumers’
Tuesday, January 29, 2008
Understanding your customers’ shopping styles is the most important (yet overlooked) thing you need to know in order to succeed in selling your product or service to them. That’s what authors John Rosen and AnnaMaria Turano tell marketers in their new book, Stopwatch Marketing.
They use the metaph…Continue reading "‘Stopwatch Marketing’: Synchronizing Marketing Strategies with Customers’ Shopping Styles"
Thursday, June 21, 2007
When we talk or write or read about strategy, you don’t need to look far before you see the word “engagement.” It is everywhere … but is it, like so many other buzz words, becoming tired? Has it reached its use by date? Or does it still have legs?
I was pondering this while watching that beautif…Continue reading "The Spectacle Is Everywhere"
Tuesday, May 29, 2007
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read the title of the article for a big clue: “Apple’s…Continue reading "Apple Exemplifies ‘Connection’ With Retail Customers"
Thursday, May 24, 2007
We can talk ourselves into almost anything. What constitutes a “need” at any given point of time falls anywhere on the axis that runs from “passing fancy” to “temporary insanity,” depending on the size and shape of the object of your desire.
Let’s forget for the moment about the Masters of the Uni…Continue reading "Marketing Lust"
Wednesday, May 23, 2007
Just in: An interesting short article from Brandweek, citing a study conducted by WPP’s GroupM–a consultancy that offers advertising and marketing services worldwide. GroupM reported that, for the first time, the company will place more than $2 billion in online advertising for its clients…Continue reading "Brands Must Have an Online Presence"
Thursday, May 17, 2007
If you’ve been monitoring what women look for in a brand, you’ve long since addressed their interest in your corporation’s social responsibility. If you’ve been a bit slow on the draw, however, the word is now out. Today’s college students are judging both possible future employers and the brands…Continue reading "Next Generation Looking for Corporate Responsibility"
Monday, April 30, 2007
The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…Continue reading "Five Key Characteristics of Web Brands"