Analyst firm IDC predicts that by 2020, the amount of data generated each year will reach 35 zetabytes. Companies are fighting this deluge in numerous ways. Some archive data for analysis at a later point in time, some purge data as quick as they obtain them, while others capture, ingest, analyze,…
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Wednesday, August 26, 2009
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to…
Continue reading "Methods to Systematically Reduce Customer Choice"Tuesday, April 29, 2008
When Less is More in Consumer Choice
Many marketers believe that innovation and competitive differentiation arise from giving customers more choices and options. But through the strategy of “offering more choice”, marketers may actually end up increasing complexity, costs and causing customers “mental fatigue.” Is there a better way to…
Continue reading "When Less is More in Consumer Choice"