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MarketingProfs Daily Fix Blog
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Continue reading "Why Do Businesses Choose One Consultant (or Employee) Over Another?"Have you ever pitched a fit in front of a prospective client? I hope so — otherwise they may have no clue why you’re presenting your services to them!
Many providers (vendors or consultants) fail to market themselves effectively in the crucial face-to-face presentation stage because of one primar…
Continue reading "Go Ahead — Pitch a Fit!"By anyone, I mean customers and clients. The inspiration for this post came months ago when someone here at the Fix, I think it was Ann, wrote a post. I don’t recall the specific post… but what I do remember is that the post generated a few comments about phrases that drive people nuts. Two of…
Continue reading "Does Anyone Care What We Think?"The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, “I like it that we are not so structured and that we can have fun while still getting our business done.” “What can be more fun than making money?” she countered.
Hmm. That was se…
Continue reading "Happiness Is a Pocket Full of Cash… or Maybe Not"