The pitch was interesting: “Haagen-Daz is really committed to raise the awareness level of the Colony Collapse Disorder that is plaguing the Western Bee Population….
Continue reading "The Right Kind of Buzz?"Posts Tagged ‘consistency’
Thursday, July 17, 2008
Wednesday, June 11, 2008
Some People Succeed in Spite of Themselves
It amazes me how some people and organizations succeed even when they screw up. Many of us at MarketingProfs have discussed the need for consistency in building a solid brand. When we exceed customer expectations, we score. But what about those who don’t walk the talk. How do they stay in business?…
Continue reading "Some People Succeed in Spite of Themselves"