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This final installment of a three part series of marketing lessons learned from the collapse of Lehman Brothers studies the power of deep competitive/market analysis and the dangers of ignoring contrarian voices.The best seller, “A Colossal Failure of Common Sense; the Inside Story of the Collapse…
Continue reading "Final Marketing Lessons from the Collapse of Lehman Brothers"Tags: business intelligence, competitive analysis, contrarian views, Lehman Brothers, Paul Barsch
Posted at: 10:10 am in Featured Posts, General Management, Global Marketing, Marketing Leadership | Permalink | Comments (1) | Trackbacks (829)
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