In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
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Thursday, January 7, 2010
Tuesday, August 11, 2009
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Continue reading "The Moneyball-itzation of Marketing"Wednesday, February 25, 2009
Marketing Lessons Learned from the F-22 Raptor
As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 Raptor. Indeed, the F-22 takes advantage of the latest in technology to help its pilot’s process battlefield information quickly and make decisions…
Continue reading "Marketing Lessons Learned from the F-22 Raptor"Tuesday, September 23, 2008
Is the Speed of Decision Making Accelerating?
As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between “event” and “action” is rapidly closing.
In the past, managers could take weeks or days to make important decisions, however …
Continue reading "Is the Speed of Decision Making Accelerating?"You Need Marketing Bootcamp!
World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world’s very best and up and coming talents. If the world’s best musicians need the rigors and training of…
Continue reading "You Need Marketing Bootcamp!"