The use of information networks has conferred competitive advantage long before the advent of LinkedIn Answers, Ask, or Quora. In fact, to truly see the power of information networks, one need look no further than how the wealthiest family of the 19th and 20th centuries, the Rothschilds, used them…
Continue reading "Profit From Information Networks … Just Like the Rothschilds Did"Posts Tagged ‘competitive advantage’
Wednesday, December 15, 2010
Algorithms Give You a Competitive Advantage
Analyst firm IDC predicts that by 2020, the amount of data generated each year will reach 35 zetabytes. Companies are fighting this deluge in numerous ways. Some archive data for analysis at a later point in time, some purge data as quick as they obtain them, while others capture, ingest, analyze,…
Continue reading "Algorithms Give You a Competitive Advantage"Tuesday, November 2, 2010
Win the World Over: Use Comparative Advantage
Marketers are often focused with gaining competitive advantage—combining resources to beat the competition. However, the concept of comparative advantage—or “producing something at the lowest cost of anyone else”—shouldn’t be overlooked as a way to win in the marketplace. And one…
Continue reading "Win the World Over: Use Comparative Advantage"Thursday, October 14, 2010
When Is It OK to Sell a Substandard Product?
With very few exceptions, it’s not a good idea for companies to make and sell substandard products and services.
Yet, that’s exactly what happened leading up to the 2008 financial crisis where banks bundled shaky and suspect mortgage loans known as collateralized debt obligations (CDOs) and …
Continue reading "When Is It OK to Sell a Substandard Product?"Thursday, January 7, 2010
New Markets: Too Late For Green Technology?
In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that state and privately owned Chinese enterprises are establishing strong footholds. In a race to develop…
Continue reading "New Markets: Too Late For Green Technology?"Tuesday, August 11, 2009
The Moneyball-itzation of Marketing
Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics replaced intuition as the primary method of evaluating talent and assembling a professional baseball team. And while Beane’s critics entertain some self-satisfaction from the recent mediocrity of the A’s,…
Continue reading "The Moneyball-itzation of Marketing"Wednesday, February 25, 2009
Marketing Lessons Learned from the F-22 Raptor
As the United States Air Force (USAF) seeks to maintain competitive advantage in the skies, it has rolled out a technological marvel–the F-22 Raptor. Indeed, the F-22 takes advantage of the latest in technology to help its pilot’s process battlefield information quickly and make decisions…
Continue reading "Marketing Lessons Learned from the F-22 Raptor"Tuesday, September 23, 2008
Is the Speed of Decision Making Accelerating?
As the forces of globalization continue to connect and intertwine commercial and financial markets, and new technologies come online in the marketplace, the time between “event” and “action” is rapidly closing.
In the past, managers could take weeks or days to make important decisions, however …
Continue reading "Is the Speed of Decision Making Accelerating?"You Need Marketing Bootcamp!
World class cellists and pianists descend on Meadowmount boot camp, located in Westport, N.Y., every year for a grueling summer of practice, drills and more practice. And these are some of the world’s very best and up and coming talents. If the world’s best musicians need the rigors and training of…
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