Remember radio? The listening device in all our cars and trucks? With all the focus on Internet-related topics, let’s talk about one of the oldest communications channels of the 20th and 21st centuries. The recently released National Media Survey of Radio Community Service Directors indicates that…
Continue reading "Listen Up! Radio Media Directors Consider PSAs Very Important"Posts Tagged ‘Community’
Monday, July 20, 2009
The Key to Marketing in an Online Community? Not Marketing.
Humility, patience, and generosity are not the virtues we typically associate with corporations, but these are exactly the qualities it takes to be good members of an online community. Or so we found in our recent survey of about 3,000 global IT decision-makers.
This week, Toolbox.com and PJA rele…
Continue reading "The Key to Marketing in an Online Community? Not Marketing."Tuesday, June 23, 2009
Give/Take Ratio
There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.
Since its mo…
Continue reading "Give/Take Ratio"Tuesday, January 22, 2008
Create ‘Experiential’ Communities
A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it …. it is a must read!
I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinatio…
Continue reading "Create ‘Experiential’ Communities"Tuesday, April 10, 2007
The 3 Sides of the Community Coin
Recently my good friend, web strategist and community marketer, Jeremiah Owyang, had an insightful post on how to understand community manager role better. Jeremiah should know, given his experience at defining the role at his previous stints.
Since moving into my new role as Community Evangelist …
Continue reading "The 3 Sides of the Community Coin"Wednesday, May 31, 2006
Empowering Your Community
Are you always the best source for your marketing message…?
I’ve already talked about the need to join your community as a marketer. Joining your community means that you can better communicate with them, which means that you begin to understand them, and perhaps more importantly, they begin to …
Continue reading "Empowering Your Community"