Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…
Continue reading "Building a Business Means Building a Community"It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betra…
Continue reading "What’s the Difference Between Building a Community and Building an Audience?"Humility, patience, and generosity are not the virtues we typically associate with corporations, but these are exactly the qualities it takes to be good members of an online community. Or so we found in our recent survey of about 3,000 global IT decision-makers.
This week, Toolbox.com and PJA rele…
Continue reading "The Key to Marketing in an Online Community? Not Marketing."There are countless conversations happening online. We’re beyond the point of brands knowing they need to join those conversations. They do. What they may not realize is that the longer they wait to jump in, the more work they’ll have to do before they can ask for customer’s business.
Since its mo…
Continue reading "Give/Take Ratio"A recent issue of Wired magazine highlighted a company creating “alternative reality games,” or ARGs. If you missed the article, go back and read it …. it is a must read!
I feel this way because the piece gave me a glimpse at the edge of innovation where communities are using unique combinatio…
Continue reading "Create ‘Experiential’ Communities"
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Join the MarketingProfs Community Today ... IT'S FREE! MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up over 476,000 members, making us the largest group of marketing peers you can find on the Web. |
