We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the…Continue reading "Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review"
Posts Tagged ‘community management’
A few weeks back, Becky McCray got me thinking about the difference between building a community and building an audience, and the idea that most businesses think they are doing the former when they are really doing the latter.
This week, John Jantsch has me thinking about community again and t…Continue reading "Building a Business Means Building a Community"
Friday, November 9, 2012
It always strikes me as a little misguided to hear marketers talk about their “audience.”
First of all, unless you are a performer or an orator, the people to whom you are hawking your wares are not an audience except in a metaphorical sense.
Second of all, that metaphorical sense itself betra…Continue reading "What’s the Difference Between Building a Community and Building an Audience?"
Wednesday, April 18, 2012
When interviewing Rachel Happe of the Community Roundtable for this week’s episode of Marketing Smarts, I asked her, “What’s the difference between a crowd and a community?”
I was thinking of the growing popularity of crowdeverything (design, funding, coding, sourcing, etc.). And I wondered how R…Continue reading "Crowds Versus Communities: What’s the Difference?"