The popularity of social media in marketing and PR continues to grow at a rapid pace, with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands…
Continue reading "Don’t Abandon Traditional Marketing Methods: Integrate and Interact"Posts Tagged ‘communications’
Wednesday, March 10, 2010
Don’t Abandon Traditional Marketing Methods: Integrate and Interact
Tags: communications, Facebook, Flip camera, foursquare, Google, Google Buzz, LinkedIn, Marketing, PR, social marketing, Social Media, traditional marketing, Twitter, Twitter chat
Posted at: 12:33 pm in Featured Posts, Headline, Marketing, Public Relations, Social Media, Strategy and Tactics, Word of Mouth Marketing | Permalink | Comments (22) | Trackbacks (828)
Thursday, February 18, 2010
We Are Still Learning Lessons When It Comes To Social Media
By now I am sure you’ve all heard about the Southwest Air/Kevin Smith debacle. People, who are brand evangelists of both brands, have risen up, supported & defended the brand, and have moved on from the topic. I don’t bring it up to start a ‘They Said/He Said’ debate, but to look at,…
Continue reading "We Are Still Learning Lessons When It Comes To Social Media"Tags: Brand Detrators, Brand Evangelists, Brand Relationships, Branding, communications, Customer Behavior, Customer Relationships, Integrated Marketing Communications, Marketing, Social Media
Posted at: 10:25 am in Branding, Customer Behavior, Customer Relationships, Featured Posts, Headline, Integrated Marketing Communications, Marketing, Marketing Strategy, Social Media | Permalink | Comments (2) | Trackbacks (828)
Monday, January 11, 2010
Strategies In The 2010 Social Media Marketing Ecosystem
A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010. The key aspects of the system from my perspective were:
The lines have truly blurred. It’s becoming increasingly difficult to draw a line between different forms of communications, esp…
Continue reading "Strategies In The 2010 Social Media Marketing Ecosystem"Tags: communications, Marketing Strategy, PR, Public Relations, Social Media
Posted at: 9:00 am in Featured Posts, Headline | Permalink | Comments (5) | Trackbacks (828)
Wednesday, December 10, 2008
What Does Your Customer Look Like?
When I left the military and enrolled at the University of Florida Journalism School, I did so because the college had a reputation for teaching students how to write. Here was the school’s mantra: Don’t tell, show. Draw a picture for your readers. Thirty-plus years later, I believe that mantra…
Continue reading "What Does Your Customer Look Like?"Tags: answers, communications, ideal clients, ideal customers, Marketing, messages, questions, stories
Posted at: 10:32 am in Featured Posts | Permalink | Comments (9) | Trackbacks (828)
