Marketers inherently know it’s easier to tell a story than sell someone on the key features and benefits of a product or service. As Seth Godin points out in All Marketers Are Liars, good stories “engage the consumer” and “appeal to our senses.” Yet the best story in the world may fall on…
Continue reading "Know Your Audience When Telling Stories"Posts Tagged ‘communication’
Tuesday, September 14, 2010
Wednesday, February 20, 2008
Dear Blog Reader: What’s the Point in Personalizing Communication?
Marketing response rates rise when communication is personalized. That’s what the stats tell us. But, what’s the point in doing it if you do it BADLY?
Continental Airlines sent me a promotional e-mail today. Here’s the subject line:
continental.com Specials – Not that exciting.
At the top, underne…
