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New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to…
Continue reading "Methods to Systematically Reduce Customer Choice"Tags: algorithm, analytics, cognitive overload, consumer choice, decision making, prediction
Posted at: 10:40 am in Customer Behavior, Featured Posts, Marketing Analytics and Modeling, Marketing Strategy | Permalink | Comments (15) | Trackbacks (828)
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