Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…
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Wednesday, February 25, 2009
Monday, July 9, 2007
Customers v. Warehouses: What Constitutes a Trend
The music industry has been declared dead. CD sales experienced the steepest plunge in recent memory, according to the RIAA, with a double-digit decline of 12.8%. Artist management now view CD sales as supplementary to the core business of concerts and merchandising, much like dishing out single…
Continue reading "Customers v. Warehouses: What Constitutes a Trend"