Wednesday, February 25, 2009

Why Social Media Fails in Today’s Marketing Environment

Okay. Now that I have your attention, let me rephrase the title to: Why all strategies and tactics fail to maximize results in yesterday’s and today’s marketing environments. Answer: It’s about the corporate culture and until that is fixed, marketing, sales and customer service will fail to…

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Tags: alignment, CEO, CFO, CMO, CMO Council, Conversation Agent, COO, corporate culture, customer-centric, digitally-driven, External Maketing, Marketing, metrics, operational effectiveness, President, research, silos, Valeria Maltoni
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