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MarketingProfs Daily Fix Blog
Alan Wolk and Paul Barsch recently wrote posts here that tackled the questions of credibility and trust. Those of us who are consultants understand well that to get work, we must project both characteristics.
Businesses won’t hire us unless we appear credible and trustworthy. The questions come do…
Continue reading "Why Do Businesses Choose One Consultant (or Employee) Over Another?"I have never once had a client come to me and say, “My doctor thinks I sprained my ankle, what do you think?” Good thing, I’m not a medical expert.
So it puzzles me when a client will say, “I showed the draft of the brochure (fill in your own blank here — logo design, tagline) to my accountant (a…
Continue reading "Second Opinions: Take Two Aspirin and Call Me in the Morning"The other day at a networking meeting one of the attendees suggested that we need to be more business-like. I replied, “I like it that we are not so structured and that we can have fun while still getting our business done.” “What can be more fun than making money?” she countered.
Hmm. That was se…
Continue reading "Happiness Is a Pocket Full of Cash… or Maybe Not"