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Several get-togethers of bloggers who met in the virtual world happened last week, and from all reports a good time was had by all and new friendships were made.
In the Big Apple, Toby met quite a few of her virtual friends at a local watering hole called the Iguana. Among the revelers were Ann an…
Continue reading "Virtual is Good, Reality is Better"The MarketingProfs Book Club’s Group Review for our current (sticky!) segment featuring Made To Stick, is now OPEN! For those of you new to our Book Club I’ve included some information below. For returning Book Club vets, you can hop on over and jump into a discussion (or two). The discussions run…
Continue reading "MarketingProfs Book Club Is Open: ‘Sticky’ Is in Session!"Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, Made To Stick, by Chip and Dan Heath.
While Round #1 discussed “social media” and Round #2 focused on “branding,” Round #3 explores “communications.”
More to the point, w…
This is a story about building relationships online through blogging and how connecting and sharing is about the art of marketing. For this post, we will leave science aside, except for the technology required to blog.
Over Memorial Day weekend, a group of us met in NYC to honor CK and her recentl…
Continue reading "The Art of Blog Marketing"With spring comes not only a new season but a “sticky” new segment. Yes bookworms, the MarketingProfs Book Club is back with the hottest book of the year! Did I just say we have a hot and sticky segment? Hey, if it gets you folks reading and sharing ideas then this host is doing her job.
For those…
Continue reading "MarketingProfs Book Club Returns with ‘Made to Stick’"