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As I mentioned in my last post, I am a big believer in strategic marketing. There was a fair amount of debate about the lack of strategic marketing in business today, so I thought I would ask the MarketingProfs community about taking the first step to “do strategic marketing.”
One of the first ste…
Continue reading "Determining a Brand’s Market Perception"Tags: Branding, business, Circle_of_Influence, Marketing, Strategy and Tactics
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