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Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"Tags: algorithm, analytics, Cinematch, Crowdsourcing, customer profile, customer profitability, data warehousing, marketing ROI, mathematics and marketing, Netflix, segmentation
Posted at: 12:06 pm in Customer Behavior, Customer Relationships, Featured Posts, Marketing Analytics and Modeling, Marketing Automation, Marketing Leadership, Marketing Strategy, Metrics & ROI, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (825)
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