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Ever since Chris Anderson penned “The Long Tail”, it’s commonly accepted that products with low sales volume can, en masse become bigger markets than sales of blockbuster products. However, a recent Economist article takes a different angle, suggesting that marketing executives should in fact, make…
Continue reading "Long Tail Vs. The Blockbuster"Tags: analytics, blockbuster, Chris Anderson, economist, long tail, New Moon, Niche Marketing, niche sales, prediction, print on demand
Posted at: 9:45 am in Featured Posts, Marketing Strategy, Strategy and Tactics | Permalink | Comments (8) | Trackbacks (829)
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