Wednesday, April 8, 2009

Retail in China: Traditional Marketing 4Ps Still Relevant

In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional…

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Tags: 4Ps, back to basics, Chinese brands, Chinese markets, Chinese retailers, localization, marketing in China
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